Reactivation / Calculator
What is your database worth, on your own figures?
This calculator works out what your contact database represents, using four figures you supply: how many contacts you hold, the share you judge still active, your own conversion rate, and your own cost per lead. It is arithmetic, not a forecast. CPHR supplies none of the figures, and your figures never leave your browser. It is for Dubai brokerage principals weighing up what an old database is worth.
Cost per lead varies by firm and by segment. A UHNWI desk, an off-plan business and a rental business have nothing in common on these numbers. That is why this page asks for yours rather than supplying an average, and it is why the result can be trusted: every figure in it is one you know to be true.
Your figures stay in this browser tab. They are never sent, logged or stored: they are your firm's commercially sensitive numbers. The page records only that it was visited: when, where from, and for how long.
Your four figures
There are no suggested numbers here, on purpose. Each question says how to work out your own.
Count every record: the CRM, spreadsheets, old exports. A rough total is fine.
If nobody knows, that is what the audit is for.
Your own judgement of how many could plausibly buy or sell through your firm again. You know your book; we do not.
Out of every hundred leads your firm works, how many end in a completed transaction? Use your own records, not a figure you have read somewhere.
Take what you spent on portals and advertising over a period, and divide it by the number of leads that came in over the same period.
The arithmetic
Fill in all four figures and the working appears here. Every line is a sum on what you entered.
| Contacts you judge still active | |
|---|---|
| Transactions, if each of those converted at your own rate | |
| What the same number of new leads would cost you at today's price |
These are your figures, not ours. CPHR supplied none of the inputs. This is arithmetic on what you entered, not a forecast, and it is not a claim about what CPHR or any system would achieve.
Change any figure and every line changes with it. Active contacts are rounded to a whole number, and the other two lines are worked from that.
If you want to take it further
All optional. The working above is complete without any of this.
Keep the working
Copies the working so you can paste it wherever you keep notes. It never passes through CPHR.
Talk it through
Your figures are not included. Share only what you choose to.
Want to talk this through? Email nick@cphr.ae directly.
Ask for a conversation
Only your email address is sent. Your figures stay in this browser and are not sent with it.
Questions about the calculator
Why are there no suggested figures?
Cost per lead and conversion vary by firm and by segment. A UHNWI desk, an off-plan business and a rental business have nothing in common on these numbers, so any average CPHR supplied would be wrong for most firms, and the result would look like a fact about yours.
Your own numbers are the only ones that mean anything here.
Is anything I type sent to CPHR?
No. The sums run in your browser, and your figures are never sent, logged or stored. They are your firm's numbers, not ours.
The page records only that it was visited: when, where the visitor came from, and for how long. If you choose to ask for a conversation, only your email address is sent.
Is the result what reactivation would deliver?
No. It shows what your database represents on your own assumptions. It says nothing about what CPHR or any system would achieve.
What if I do not know some of the figures?
Then the result cannot be worked out honestly, and the calculator will wait. Finding out what a database actually holds is what the audit is for.
Rather work it through in person?
The same questions work better across a table, with your own records open. Or read how reactivation works.